September 1st, 2009
In an attempt to manage the evolution of digital media in the healthcare industry, Palio has joined with Zemoga (a full-service interactive agency). This partnership comes as a result of the changing technological environment as well as a result of the changes in consumer abilities and demands.
Consumers have become increasingly technological savvy and independent. The internet provides them with healthcare information resulting in a boosted demand for worth and relevance. Businesses must then react to these consumer needs and according to Guy Mastrion, Palio’s chief global creative officer “It’s our responsibility to develop and build best-in-class practices to proactively meet our clients’ needs in the digital world, to help fuel future growth for their brands in the new economy.”
DJ Edgerton, Zemoga’s president echoes the sentiment “Together we have created a powerful suit of services that goes beyond what we could achieve separately.” Mastrion continues to contend “the joining of our best practices has created great opportunities for both our firms; the sharing of our collective insight and expertise has already proven invaluable for our clients.”
Following from their partnership, Palio and Zemoga have launched Pixels and Pills ( HYPERLINK “http://www.pixels” www.pixelsandpills.com), a blog that provides information on the coming together of the digital and pharma worlds.
